INFORMATION WE COLLECT
Please note, not all accounts or features are available in all locations, so some of the examples below may not apply to you.
Information You Provide To Us
We collect information about you when you provide it to us directly, when we request it from you, or when you give us permission to get it from a third party source. Below are some examples of the types of information we collect.
Registration and Identity Verification
When you sign up for any High Road account, you give us your name, email address, phone number, date of birth, and, if necessary, a copy of your government-issued ID (i.e. your driver’s license, state ID card, or passport). In order to receive a delivery or shipment, you must provide a valid delivery address — whether that’s your home address or any other valid physical address. Additional information we receive from you may include, but is not limited to, a state-issued medical marijuana ID card or a physician’s recommendation letter that you provide us in order to receive a medical delivery, or a selfie image to improve trust and safety on the High Road Platform.
We also collect demographic information from you when you register, when you take our surveys, and throughout your use of the High Road Platform. Demographic information may include your age, gender, location, how you heard about High Road, spending habits, consumption preferences, and other preferences or habits.
If you contact us directly, we may collect information from you that helps us provide a satisfying experience and answers any questions you have while using High Road. For example, when you communicate with a member of our customer service team, we may ask you for your name, email address, delivery address, phone number, or proof of charge in order to identify your account, confirm your identity, or assist with your issue. If you send us an email, we will collect the contents of that email and any other information you choose to provide with your email. If you communicate with us via live chat, that correspondence will be archived. If you communicate with us via social media, we collect that communication and associate that information with your user account to the extent the information can be linked. Customer service communications over the phone may be recorded for quality control purposes and may be summarized within our customer support systems.
Payment information may be collected in connection with a transaction facilitated by High Road. For on-demand delivery, all payments are made to a licensed cannabis retail dispensary fulfilling your order, and not to High Road. For other products and services, payments may be made directly to High Road or another third party. In all cases, while we may retain a limited amount of payment information for identification and convenience, to keep your financial data secure, we do not store full payment or financial information on our servers. Unless otherwise noted, payment information flows through a third-party vendor who processes the payments for Retailers and High Road.
Voluntary User Surveys
From time to time, we may invite you to fill out voluntary user surveys or to participate in focus groups to provide feedback on various topics, which may include, without limitation: your experiences with High Road and/or our partners, your experience with the High Road Platform, available products, new services, your preferences related to cannabis, and your sentiments on public policy or other cannabis industry topics. These surveys are often conducted by High Road or third-party market research firms, who collect such data on our behalf, to analyze industry preferences and trends. High Road does not share your survey information on an individualized basis, and does not share this data for direct marketing to its users.
When you apply to a job or an accelerator program with High Road or one of its licensed retailers, you may provide us with information about you to help us determine whether you are a good candidate for the role you are applying for. Such information may include your name, phone number, email, resume/CV, availability, references, and more.
Information We Collect When You Use High Road
Like most online services, High Road automatically collects technical information about you or your device used to access the High Road Platform. We collect information from your browser, computer, mobile device or other device used to access the High Road Platform. Below we provide examples of the types of data we may collect about you.
We collect your location information when you provide us with a delivery address or we may use geolocation-based services in order to verify your location. For instance, knowing your location may be necessary to allow you full access to our mobile applications or certain aspects of the High Road Platform. Furthermore, for compliance reasons, some of the High Road Platform may be restricted depending on where you are located. Collecting your location information is also necessary to connect you to a licensed retailer that services your delivery area, to send you relevant content based on your location, and to optimize or improve our products and services.
We log how you interact with the High Road Platform by automatically recording data sent by your application or browser. This includes, but is not limited to, the products and content you view, your actions on the High Road Platform, how you access our High Road Platform, and the details of any orders you place.
We collect information about the device you are using, such as the device’s IP address, web browser, operating system, phone carrier, manufacturer, unique identifiers (such as advertising ID, VIN, MAC address, and IDFA), and other related software or hardware information related to your device.
Cookies and Technical Information
Call and Text Information
We work with third-party partners to facilitate phone calls and text messages, including communications between you and your driver. We collect information about such communications, including the date and time of the call or SMS message, the parties’ phone numbers, and the content of any SMS messages.This helps us provide and optimize our services and the High Road Platform.
We want to make sure you have a consistently positive experience with the High Road Platform, and we are always looking to improve our products and services. Accordingly, we collect and retain information about any ratings, reviews, and feedback you provide about our service, the High Road Platform, the products on our site, licensed retailers, and their drivers.
Information Collected from Third Parties
We may collect information from public sources, such as map information and public social media information.
We may receive information about you from our advertisers, such as your interests and preferences to help us provide you with tailored advertisements.
We may collect information about you directly from our vendor services or tools if your use of their services led to or related to your use of High Road or your job candidacy. For example, if you applied for a job with High Road, we may run a background check with a vendor. We may also utilize such services as a means of collecting information from you as described above. The information we collect from vendors will be treated in the same manner as the information we collect from you directly.
HOW WE USE THE INFORMATION WE COLLECT
In addition to the uses described above, we also use the information we collect about you to:
- Provide the High Road Platform to you, including, but not limited to, connecting you with a licensed retailer and drivers to facilitate your legal access to cannabis and cannabis products, and facilitation of your transactions and payments
- Support our licensed retailers with information necessary for them to maintain their records in accordance with their normal business practices and applicable law
- Identify you as a user in our system
- Comply with applicable local, state and federal laws and regulations
- Analyze and assess current and potential user markets
- Improve, optimize and create new products and services
- Evaluate retailer, brand, and other third-party partnerships
- Personalize your experience with High Road
- To determine whether you are a good candidate for the role or program you applied for
- Provide customer support and assist with your access or use of the High Road Platform
- Communicate with you, either directly or through one of our partners, including for marketing and promotional purposes
- Facilitate your communication with the driver fulfilling your order
- To engage in marketing activities with you and to assess marketing and promotional initiatives
- Detect, prevent, or mitigate fraud or any other suspicious activities
- Conduct research and development, such as by conducting voluntary user surveys or obtaining other feedback from you
- Create aggregated, de-identified and/or anonymized data
- Support public health and safety efforts
- Support ongoing efforts in cannabis legalization and social equity and justice
HOW WE SHARE INFORMATION
We may share your information as described below:
To Facilitate Delivery
In order to facilitate deliveries, we share information with our business partners, including licensed retailers and their drivers. When you send an order to the retailer through High Road, the retailer receives information required to complete your order, such as your first name, delivery address, order details, birthdate, and a picture of your face taken from your government-issued ID. The retailer connects you with a driver who fulfills your order, and the driver receives this information to complete the delivery. The driver never sees a full upload of your ID. When the driver arrives with your order, they will check your ID in person to verify your identity in accordance with applicable law.
We may share your personal information with businesses that are legally part of the same group of companies that High Road is part of, or that become part of that group (“Affiliates”). Affiliates may use this information to help provide, understand, and improve the High Road Platform and Affiliates’ own services (including by providing you with better and more relevant experiences).
Anonymized, De-Identified and/or Aggregated Data
We share aggregated, de-identified and/or anonymized information with third parties. Aggregated and anonymized means that user information is combined together with all personally identifiable information removed so that any individual user cannot be identified. De-identified information means we have removed any identifiers that make a user identifiable, such as their name or address. We may also share anonymized, aggregated and/or de-identified data with third parties for educational, marketing, consulting or independent research purposes. This data provides valuable information including how users interact with High Road, our partners, available products, and also helps us drive conversation on consumer habits, preferences, and behavior within the cannabis industry. When we share anonymized, de-identified and/or aggregated data, we require the third party not to re-identify individuals and to have technical and business safeguards that prevent re-identification and inadvertent release of such information.
Vendor Tools and Services
We may share your information with service providers, business partners, consultants, tools, and services to facilitate High Road operations such as verification, compliance, marketing, communications, statistical analysis, hosting, database management, and a number of other functions. We share your information with these parties to perform their respective specific tasks on our behalf.
Government Authority, Law Enforcement, & Safety
We only disclose information about you to a government authority, law enforcement official, public health or safety official, or one of our partners if we believe we are required to by law, or in order to respond to or comply with regulations or legal processes, including, but not limited to, responding to subpoenas or warrants. We may also share your information if we think doing so is necessary to protect the rights, property, or safety of High Road, our partners and their employees, our users, the public, or others.
At Your Direction
There may be instances where you direct us to share personal information on your behalf, such as for medical records, for legal or administrative proceedings, or otherwise.
Acquisition or Merger of High Road
We provide you with the choices below regarding your personal information:
You can always unsubscribe from High Road promotional emails by clicking the link provided at the bottom of the email. We will still send you transactional emails and receipts generated from your use of High Road as these are not promotional communications.
You can opt out of receiving promotional text messages by texting the word STOP from the mobile device receiving the messages to the phone number you received the message from. Promotional texts are SMS messages sent to you containing offers, promo codes, or deal reminders. Standard messaging rates from your cell phone carrier will apply.
If you are using the High Road mobile application(s), you can opt out of receiving promotional push notifications through your device settings. Please note that opting out of receiving transactional push notifications, such as receiving a notification that your order has arrived, may impact your use of High Road.
You can prevent your device from sharing geolocation information at any time through your device settings. Please note that the use of geolocation information may be necessary to access some of our services, such as mobile applications that may only allow access to users in states that have legalized the sale of recreational cannabis.
Editing Account Information
You can review and edit certain account information at any time by logging into your account and navigating to your “Account Settings.”
Access Your Data
High Road is committed to transparency and will provide you with a copy of your data upon request. To obtain a copy of your data, please navigate to your Account Settings page and click on “Request My Data.” The data provided to you is limited to the data collected in the last 12 months and does not include job applicant data. We reserve the right to refuse any request for data that is unfounded, excessive, or otherwise unreasonable in our sole discretion.
Deleting Your Account
We will store your information as long as your account is open. If you wish to terminate, delete, suspend, or otherwise disable your Account or use of the High Road Platform, please go to your Account Settings and click on “Delete My Account.” When we delete user accounts we must maintain certain information as long as necessary to comply with legal obligations, prevent fraudulent activity, to enforce agreements, or as otherwise deemed necessary in our discretion. Upon your request for deletion, the information that can be deleted will be removed from your Account in a reasonable amount of time or as otherwise required by applicable law.
Changes to the Policy
In addition, we may provide you with “just-in-time” disclosures or additional information about the data collection, use and sharing practices of specific parts of the High Road Platform. These notices may provide more information about our privacy practices, or provide you with additional choices about how we process your personal information.
High Road is intended for access and use by individuals who are of legal age for the services offered based on the applicable regulations of their state or other government entities (“Qualifying Age”). We do not knowingly collect personal information from or about anyone who is not of Qualifying Age. If you are not of Qualifying Age, you should not attempt to access or use High Road, or send any information to us. If we discover that we have collected personal information from an individual who is not of Qualifying Age, we will take steps to remove that information.
You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to emails or physical mail between you and High Road at all times. When you direct High Road to share your information with third parties, please note that your privacy and security may also be affected by changes in such third party services. We are not responsible for the functionality, privacy, or security measures of any other organization or third party.